AUCKLAND, Today: Following the devastating effects of Cyclone Gabrielle, KidsCan came to OMD New Zealand wanting help to raise money for flood victims through media.
The charity supports children in hardship in schools and early child centres nationwide and launched an appeal to provide extra food and clothing for students and their families hard hit by flooding.
With a $100,000 media budget provided by KidsCan’s principal partner Meridian Energy, OMD presented 10 key partners with a $10,000 budget each, giving them the option to either take the cash or donate it back.
OMD NZ’s chief investment officer Hamish Roderick said: “Between the 10 media partners, we were delighted to secure over $1,376,000 worth of donated media across TV, radio, press, digital and out of home.
“But even more impressively, nine of the 10 chose to give back the $10,000 and run the media entirely free of charge.
“We’re so grateful to OMD and their wonderful media partners for getting the message out about this vital appeal – and most of it for free!”
“For context, with $90,000 KidsCan can purchase 1800 warm jackets, or 3600 pairs of shoes and socks, or provide 45,000 healthy breakfasts or hot lunches to fuel children through the day.
“We are very thankful for the media donated and the support of our partners, but most of all we have been impressed with the $90,000 we’ve been able to give back to KidsCan.
“That cash will go a long way in the disaster relief and incredible work KidsCan is doing around the country to those in need, and it simply would not have been possible without the selflessness of our partners.”
KidsCan ceo/founder Julie Chapman said: “The funding is making a huge difference. We’re so grateful for the support from OMD and their wonderful media partners for getting the message out about this vital appeal – and most of it for free!”
The media partners: TVNZ, Discovery, NZME, MediaWorks, Stuff, Sky JCDecaux, Lumo, Meta, and Google. Go Media, Jolt Media and oOh!media also came on board and added an additional $214,800 ratecard in media value, bringing our overall total to $1,590,000.
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