OMD retains global skincare giant

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OMD has today successfully retained the Beiersdorf media business – which includes the Nivea brand – following a Transtasman multi-agency pitch.

The unsuccessful pitchers are thought to have been Carat and GroupM.

OMD has held the business since 2005 and new ceo Nigel Douglas says he is thrilled to continue the partnership after such a long tenure. “This is testament to the great work and results our team continue to deliver,” he said.

Julia Braun, general manager of marketing at Beiersdorf Australia, said: “We are delighted to continue our partnership with OMD. They demonstrated their outstanding knowledge of our industry and passion for our business, proving they are the right partner to lead our business forward.”

For more information please contact:
Gina McKinnon
Head of Fuse
021 652 194

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