The Warehouse Group appoints Omnicom Media Group

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Omnicom Media Group has been appointed as the single media strategy and buying partner for The Warehouse Group and its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.

TWG CMO Jonathan Waecker said the appointment followed a robust pitch process “that involved a shortlist of New Zealand’s best media agencies” as TWG unifies its approach to media, attribution and measurement.

In this new partnership, OMG will create a multi-dimensional organisational structure to deliver against the unique and innovative requirements of the partnership.

There was no single media agency incumbent at TWG, which till now worked with six media agency brands. Waeker said the company will continue to work with several creative agencies.

Waecker said he was thrilled to partner with OMG’s exceptionally talented, New Zealand-based teams.

“We loved the innovation and customer insights that OMG brought to the pitch, and we believe they are the best partner to help us evolve our marketing as we find new ways to inspire and engage our customers throughout New Zealand,’ he said, in a press statement issued overnight by TWG’s Auckland-based head of PR & Media Julia Morton.

“We loved the innovation and customer insights that OMG brought to the pitch.”

“Ultimately, OMG’s passion is our passion: transforming our brands, into some of the most intuitive, rewarding and frictionless retailers in the world,” said Waecker in the release. “The OMG values of diversity, integrity and innovation are perfectly matched with ours.

“Together we’re on the same mission to help New Zealand flourish now and in the future.”

Peter Horgan, the Sydney-based ceo of Omnicom Media Group Australia and New Zealand, said: “We are delighted to be working with New Zealand’s leading retail group, and were struck by their resolve to transform and future proof their business.

“TWG issued a challenge to the industry that they needed a partner who could distil and leverage their many brands, products and data sources into a world-class, customer-centric offering.

“With more digital, data and tech specialists than most agencies have people, OMG are excited to be on this journey with TWG and determined that media will drive attributable uplift across their entire business.

“TWG ran a thorough, respectful and collaborative process and we look forward to a long-term successful partnership,” Horgan said.

The decision to appoint OMG was based on a scorecard of six key factors spanning New Zealand team strength and talent diversity, to ideas and innovation; from tools and capabilities to data-driven research and insights.

About The Warehouse Group
The Warehouse Group Limited comprises 93 Warehouse stores, 69 Warehouse Stationery stores, 78 Noel Leeming stores and 11 Torpedo7 stores in New Zealand and several online businesses. The company had turnover of NZ$3 billion in FY17 and employs over 12,000 people.

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