On the Moneypenny

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Ahead of the release of the upcoming James Bond movie Spectre, Sony has unveiled a Made for Bond advertising campaign, which stars Naomie Harris as Moneypenny. Spectre, from Albert R Broccoli’s Eon Productions, MGM Studios, and Sony Pictures Entertainment, will be released in New Zealand on Thursday 12 November. 

The short film follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.

The 60-second piece has been produced by British director Danny Kleinman (the man behind many legendary Bond title sequences), and created by ad agency adam&eveDDB with production company Rattling Stick. Most of the campaign film was shot on Sony’s F65 professional 4K cinema camera, interspersed with slow motion surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.

“The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop,” Kleinman says.

Naomie Harris said: “London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it’s an action-packed mini movie in itself.”

Kazuo Hirai, president/ceo, Sony Corporation said: “Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.

“Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.”

With its compact size, the power of the premium RX100 IV camera – featuring the world’s first 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps, and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny, Sony reckons.

With the fastest autofocus in a leading smartphone delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and sleek waterproof design, the Xperia Z5 is an advanced next-generation smartphone.

The Xperia Z5 will be available globally from October.

The Xperia Z5 Made for Bond edition with exclusive themes and video content will be available exclusively with Spark in New Zealand from October.

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