The One Show 2021 entry call + campaign by Wolff Olins

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NEW YORK, Today: The One Club for Creativity has opened the call for entries for The One Show 2021, supported by an “inspiring” campaign from Wolff Olins.

One Club ceo Kevin Swanepoel said: “Notable changes have been made to help agencies and brands who continue to be affected by the global pandemic, including extended deadlines and new categories and disciplines that reflect the way the industry now works.”

Entries can be submitted now and will be accepted later this season, with fees increasing after each deadline period. Early entry deadline for the greatest savings is December 31, with the regular deadline March 12, 2021. The extended deadline is March 19, 2021, and final deadline March 26, 2021. 

“In a year when for-profit shows like Cannes cancelled their awards, The One Club doubled down on its non-profit mission to support the creative community and recognise great work with 2020’s largest global awards programme and definitive creative rankings,” said Swanepoel,

The One Show 2021 call for entries is supported by the Embrace the Moment campaign developed by Wolff Olins London/San Franciso/NYC.

The campaign frames 2020 as an unforgettable year that introduced unprecedented challenges for the creative industry: a persistent pandemic, a global civil rights awakening, contentious political campaigns and a fundamental re-evaluation of everything that came before.  

Swanepoel: “The campaign introduces the computer screen as the flawed hero, one we were reluctantly wedded to earlier this year as a necessary evil at the onset of lockdowns around the world. Over time, the screen became a meaningful bridge to others, and transformed in our minds from a rectangular prison to an inspirational portal.

Using the tagline Embrace the Moment, the campaign presents a series of vignettes that mirror our collective 2020 journeys and conflicted relationship with the screen.

“The campaign introduces the computer screen as the flawed hero, one we were reluctantly wedded to as a necessary evil at the onset of lockdowns. Over time, the screen has transformed in our minds from a rectangular prison to an inspirational portal.”

“The campaign is imagined as a love letter to the creative community,” said Forest Young, CCO at Wolff Olins New York. “It’s an optimistic time capsule that embraces the resilience and perseverance made tangible by 2020.”

The agency partnered with renowned Swedish artist Magoz to bring to life a surreal take on this year inspired by the psychedelic vision of Yellow Submarine by The Beatles, who were the first client of Wolff Olins.

New categories and disciplines
The One Show has added new categories and disciplines for 2021 to address new developments in the industry and the world, including:

  • Innovation & Transformation, a new Innovation category has been added to each discipline to recognizs the ingenuity required to overcome limitations imposed by the Covid-19 pandemic.
  • Virtual Events, with experiential categories in several disciplines expanded to accommodate the variety of events taking place in digital environments.
  • Music & Sound Craft, for the first year being offered as a separate discipline with its own jury.

Judging will be conducted online; no physical entries will be accepted this year. All entry media must be uploaded into the online entry system.

The One Show 2021 juries will be announced shortly. Online judging will take place March through May, with finalists announced in mid-May.  The One Show 2021 Gold, Silver and Bronze Pencil winners will be announced on June 9-10.

Revenue generated from The One Show entry fees goes back into the industry in the form of programming under the non-profit organisation’s four pillars: Educations, Inclusion & Diversity, Gender Equality and Professional Development.


Client: The One Club for Creativity for The One Show 2021
Agency: Wolff Olins
Chief Creative Officer: Forest Young
Motion Lead: Draeger Gillespie
Programme Lead: Nicole Lian Aponte
Illustration, Sound Design, Animation: Magoz, Malmö, Sweden

About The One Club for Creativity
The One Club is a non-profit outfit that produces The One Show, ADC Annual Awards, Type Directors Club, Communication Design, Typeface Design awards, Young Guns and Creative Week.

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