Only one nod for New Zealand at the Warc Awards in the UK – Barnes Catmur & Friends Dentsu were recognised with a Shortlist nomination for their powerful NZ Heart Foundation campaign, in the Brand Purpose category.
The Warc Awards aim to recognise “next-generation marketing effectiveness”.
There were two Grand Prix awarded this year, and both went to DigitasLBI for Whirlpool Care Counts (in Brand Purpose), and UM Malaysia for KFC (Effective Use of Content category).
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