AUCKLAND, Today: Wiri-based Supie – the new supermarket player on the NZ market – has signed Topham Guerin as its creative and media agency partner. There was no pitch, “just a relationship that was built over time”.
Supie’s Sarah Balle said: “Supie is a better and fairer online supermarket, driven every day to make a real impact on people’s lives and the planet. We’re a small team of passionate Kiwis with big ambitions to make a true impact.
“I grew up on a veggie farm watching significant amounts of edible food being discarded due to the high standards of Kiwi supermarkets.
“Determined to disrupt the broken grocery industry in New Zealand and make fresh, local produce affordable and accessible again, we launched Supie.
“I grew up on a veggie farm watching significant amounts of edible food being discarded due to the high standards of Kiwi supermarkets.”
“And disrupt Supie has. Since launching 18 months ago, 30,000 Kiwis have signed up to shop with Supie and 375 suppliers, including plenty of local farmers and producers, supply the online grocer with 7000+ products.
“As Supie’s creative and media partner, NZ-founded indie shop Topham Guerin is already helping Supie reach new homes around Auckland.”
Sydney-based Topham Guerin APAC MD Sam Newton said: “We are thrilled to be working alongside an amazing brand like Supie.
“It is an exciting time for Supie and we’re looking forward to helping the business communicate and deliver its vision. To be part of their growth and story is very exciting for our team.”
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