Onwards and upwards for indie monthly sensation

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MiNDFOOD – one of the most celebrated independent NZ magazine titles – is reaching iconic status with New Zealand women, claims creator/ed-in-chief Michael McHugh, revealing that readership and single-copy sales are (as usual) at record levels.

“After eight years since we launched, it’s heartening to see continued growth across all of MiNDFOOD’s media platforms,” he said.

“Our loyal team are the best in the country, developing close relationships with readers and clients, as well as unlocking all the potential around the integration of MiNDFOOD.

“Our audience is at the centre of MiNDFOOD and we treat them with the respect and intelligence they deserve and expect from us.

“We have another huge year ahead planned.”

McHugh’s email informing us of all this comes fully loaded with a very long arsenal of superlatives …

  • MiNDFOOD readership has seen consistent growth since its launch in 2008, with the current period posting the highest growth in readership ever – totalling 228,000, readers, up 18,000 readers year on year.
  • MiNDFOOD is the only magazine within the top six women’s interest titles to see sales growth year on year in 2015.
  • MiNDFOOD copy sales up over 9% in 2015.
  • MiNDFOOD is the only title within the top three magazines in the women’s interest category to see growth in circulation year on year.
  • Of the monthly women’s lifestyle magazines in New Zealand, MiNDFOOD has the highest online audience.
  • MiNDFOOD.com is receiving the highest traffic in the website’s history, following the September 2015 relaunch of MiNDFOOD.com on mobile:
  • 23% growth in pages viewed.
  • More than 29% increase in pages viewed per session.
  • 40% increase in the average length of time spent online.
  • MiNDFOOD has seen significant social media growth in the past six months, seeing 168% growth in
  • Facebook followers since October 2015, totalling more than 242,000 followers.
  • Electronic newsletters have grown 17% in the past 12 months, with food and health categories experiencing high open rates
  • MiNDFOOD sends more than 356,000 newsletters each week.
  • MiNDFOOD is currently reaching a record number of New Zealand women. With the release of the latest circulation and readership figures, MiNDFOOD is the only monthly title that has grown both figures in 2015.

“This is a completely integrated concept,” McHugh says. “MiNDFOOD is all about smart thinking, curating a range of content for our dedicated readers to enjoy through the pages of the magazine and by daily interaction with MiNDFOOD’s digital platforms.

“Celebrating eight years of publishing, MiNDFOOD continues to innovate and attract an audience with growth across all MiNDFOOD platforms. It’s fast becoming the go-to brand for New Zealand women.”

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