AUCKLAND, Today: oOh!media NZ has launched a video out-of-home (VOOH) content offering that will be available in retail centres across Aotearoa, allowing clients to share video content.
oOh!media’s Ben Gibb said: “It will be available through “NZ’s largest video out-of-home network, which has a unique reach of over 2.3 million Kiwis monthly.
“With the aim of making public spaces better, oOh!media has developed a video offering that will enable brands to connect with consumers as they live, work, shop and play.
“According to Advertising Standards Authority figures, out-of-home revenues doubled between 2014 and 2021, with a 12.1% increase in digital video revenues last year. Both formats bucked the trend of declining traditional broadcast mediums.
“Video-capable digital out-of-home screens are the next evolution and a growing delivery vehicle for short-form content.”
“Video out-of-home is a natural extension for any marketer’s screen strategy, as traditional free-to-air television has declined due to the rise of streaming services.
“Video-capable digital out-of-home screens are the next evolution and a growing delivery vehicle for short-form content.
“To kickstart this new offering, oOh!media NZ is collaborating with Auckland Zoo, providing video content straight from the zoo.
“This content will bring a taste of Auckland Zoo to the mall visitors with eye-catching video content of animals at the Zoo as well as wildlife cared for in the wild through the Zoo’s many conservation fieldwork projects.
“With this new video out-of-home content offering, oOh!media NZ hopes to create a more engaging and dynamic experience for consumers in public spaces across Aotearoa.”
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