AUCKLAND, Today: The ghosts of New Zealand’s gone birds have flocked to streets around the country, with 12 national treasures reclaiming the land that was once theirs as part of an oOh!media campaign for The Urban Art Foundation.
The Extinct Birds of New Zealand campaign will see the works of local artist Paul Martinson brought to life on over 100 digital panels across oOh!’s street furniture and retail network in major cities around the country.
The campaign is the third joint initiative between oOh!media and the foundation, which digitises the works of local artists and places them in the public eye to bring vibrancy and culture to the streets of New Zealand.
oOh!media NZ GM Nick Vile, said the current exhibition aims to enliven the everyday excursion while bringing environmental conversations around extinction and wildlife preservation to the forefront.
“Our collaborations with The Urban Art Foundation always use art to tap into significant moments and themes throughout New Zealand’s history and present them in an exciting way to the public,” he said.
“Stunning! It’s as though these particular paintings were made for the screens.”
“In bringing these pieces out of the galleries and onto the streets, we’re transforming the landscape of traditional art and the way that we talk about it, giving the public an opportunity to have more open dialogues about topical issues with their friends, family, colleagues, or even strangers passing by.”
The Urban Art Foundation creative director Andrew Hagen said the artworks displayed on oOh!media’s digital assets are always accentuated, never compromised.
“Stunning is the word that comes to mind – as though these particular paintings were made for the screens,” Hagen said.
The Extinct Birds of New Zealand can be found in Auckland, Bay of Plenty, Christchurch, Dunedin, Hamilton, Nelson, New Plymouth, Palmerston, Wellington and Whanganui until mid-December – where they’ll then return to the history books.
About oOh!media
oOh!media is a leading ANZ media company that creates deep engagement between people and brands through Unmissable Out of Home advertising solutions. Our connected offline and online ecosystem makes brands unmissable across our diverse network of more than 30,000 ANZ locations helping brands connect with their audiences through powerful and integrated, cross format campaigns.
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