OOH cracks $100m

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The Outdoor Media Association of NZ (OMANZ) reports that OOH investment in New Zealand climbed beyond 100 million dollars for the first time in 2016.

Figures just released show that sector growth accelerated further in the final quarter to reach the milestone and finish on more than $103 million, representing full year growth of 28%.

OMANZ media display members are Adshel, APN Outdoor, oOh! Media, Media5 and QMS.

“This spectacular result is rich reward for the significant commitment to the sector shown by OMANZ members throughout the year, and builds on the 13% growth enjoyed by the sector in 2015,” said OMANZ chairman Wayne Chapman.

“Our members are to be congratulated for driving innovation, and most importantly value to our customers across the spectrum of technology, creativity and audience insight.”

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OMANZ is currently recruiting its first full-time general manager and Chapman expects that this appointment will herald a new level of focus and profile for OOH in New Zealand at the industry level.

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