oOh! expands NZ footprint

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oOh!media, has added four shopping centres to its New Zealand portfolio with the signing of an exclusive agreement with property giant AMP Capital Shopping Centres. 

oOh!media now has a presence in 43 shopping centres across New Zealand.

The deal covers the Manukau Supa Centre in Auckland, Northwood Supa Centre in Christchurch, Centre City in New Plymouth and Nelson Junction in Nelson.

It extends oOh!’s long term rights to seven retail assets in AMP Capital’s NZ portfolio that includes some of the country’s most successful and high-performing retail centres.

“What this means for advertisers is that oOh! will introduce its world-class retail advertising solutions into these centres, including classic ShopaLite panels and full motion digital ShopaLive screens with industry-leading content management capabilities,” said oOh! NZ general manager Adam McGregor.

“This strengthens our retail offering as the largest full motion digital network in New Zealand,” he said.

oOh!’s network of retail OOH media is already located in AMP Capital shopping centres including the Botany Town Centre at East Tamaki in Auckland, Bayfair in Tauranga and The Palms in Christchurch.

“oOh!’s new retail audience measurement system CRAFT will also allow its expanding New Zealand network, with its unique reach of more than 70% of the population in 10 media regions, to be more accountable for advertisers than ever before,” McGregor said.

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