oOh! expands retail digital footprint

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oOh!media is to increase its network of retail digital assets across New Zealand this year after successfully securing long-term contracts across key shopping centres.

The company has already started upgrading its inventory to state-of-the art 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand.

The focus on further digitising its inventory follows the successful extension of its contract to exclusively market digital and static ShopaLites within all AMP Capital retail centres across New Zealand.

oOh! ceo Brendon Cook said AMP Capital’s centre locations are world class, including Botany Town Centre, Auckland which alone had annual footfall traffic of more than 8 million.

“Having extended these centres and secured additional centres including, plus Silverdale Shopping Centre, Whangaparaoa Plaza and Wainuiomata Shopping Centre recently, we are now focusing on expanding our digital network as part of our wider digital strategy,” Cook said.

“oOh! is a market leader in digital signage across New Zealand and Australia having introduced digital to OOH over seven years ago and we will continue to introduce many exciting and innovative advertising solutions with AMP Capital and other retail centres moving forward.

“Through our digital network and proprietary content management system ARGLYE, we are giving advertisers the ability to more effectively engage consumers and wow shoppers with unmissable integrated retail campaigns.

“Our digital network will also help advertisers communicate beyond the panel and onto their smartphone using NFC and QR codes, and can also schedule advertising messages according to the time of day or the climate.

AMP Capital Shopping Centre head of brand & retail solutions Lisa King said: “oOh! Media are leaders in their field, and with their proven experience, market understanding and digital capabilities, it was a confident decision for us to extend our long term relationship.”

“The oOh! retail media network spans close to three quarters of the country’s main shopping centres, including 500 ShopaLites that provide advertisers with the opportunity to impact close to three million shopper engagements per fortnight,” Brendon Cook said.

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