LONDON, Monday: The World Out of Home Organisation (WOO – formerly known as FEPE) is launching a worldwide digital campaign, OurSecondChance, from recently appointed UK creative agency New Commercial Arts.
It started around the world – including NZ (apparently) – today.
It is the first major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson.
UK agency Grand Visual is handling campaign production and distribution.
The campaign is supported by out-of-home media owners across the world and national trade associations with an estimated value of $25m of prime inventory.
“The press release gives the distinct impression that NZ is part of Australia.”
WOO president Tom Goddard said: “OurSecondChance reflects the new post-Covid world, in a non-partisan way and highlights the opportunity it gives citizens across the world to consider their priorities and aspirations.”
New Commercial Arts CCO Ian Heartfield said: “This was a big brief from a major international organisation and a terrific opportunity for the agency to demonstrate its capabilities in a medium we love on a global stage at a pivotal point in time.”
The press release says OurSecondChance will run in Europe, North and South America, Africa, Asia, “and the Far East including China and Australasia”.
But it’s very light on information relating to NZ (the release gave the distinct impression that NZ is part of Australia).
- New Commercial Arts does not have a website – just a Twitter address: twitter.com/nca_ldn?lang=en
Brand: World Out of Home Organization (their spelling – not ours)
Agency: New Commercial Arts
Creative Team: Ian Heartfield: Creative Founder, Nici Hofer: Artistic Director, Loriley
Sessions: Creative, Charlotte Prince: Creative
Agency Producer: Amanda Davies
Account Team: ceo James Murphy, Account Director Alice Pelly
Production partner: Grand Visual
Design: King Henry London
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