oOh! in growth spurt

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oOh!media has expanded its New Zealand retail centre advertising network with the signing of four contracts with leading retail property groups – Precinct Properties, Kiwi Property, Tinline Property Group and the Stride Property Group.

The deal covers full motion digital and classic retail screens, including large Evoke hanging billboards and interactive Excite screens.

Out of Home business oOh!media will extend the growth of its market-leading digital advertising network in New Zealand after winning long-term agreements with four major retail property owners.

oOh! has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay, New Zealand’s newest waterfront development project in Auckland.

It also reached agreement with Kiwi Property to introduce both a new landmark digital LED installation and more of its world-leading digital ShopaLive and Evoke large format screens at Auckland’s biggest shopping centre – Sylvia Park.

And an agreement with Stride Property Group, will see oOh! provide screens at seven large retail centres across the country, with the deal including long-term renewals and two additional centres in Queenstown and Auckland.

oOh! will also introduce new classic ShopaLite and digital ShopaLive screens across Tinline Property Group’s Papamoa Plaza Shopping Centre in the heart of the business centre in Tauranga.

“We are delighted to win long-term advertising rights with these leading developers and property owners,” said oOh! NZ GM Adam McGregor.

“These agreements represent new opportunities for New Zealand advertisers to reach and engage with shoppers through the best in classic OOH advertising and our exciting full-motion digital advertising portfolio.

“oOh! has invested to build New Zealand’s largest full motion digital and classic retail OOH network, and we look forward to advertisers using their capabilities to display contextually-relevant messages that are geo-targeted, time-sensitive and weather-dependent.”

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