oOh!media has installed a large-format double-sided full-motion digital screen in Auckland’s newest shopping centre NorthWest, 10km west of Te Atatu on SH16.
oOh! NZ general manager Adam McGregor says this is the first or a range of new digital technologies the company is inserting into the advertising mix for the New Zealand market.
The initial six advertisers on the EVOKE sign are Elizabeth Arden, TSB Bank, Vodafone, Eclipse Mints, Pandora and Hannahs. The technology allows rotation of multiple client ads on the screens.
The sign dominates the centre court and is capable of displaying six advertisers in a continuous loop of seven seconds each.
“The sign sets a new benchmark for the future of Out of Home and retail advertising in this country and expands our marke-leading retail and digital signage network,” McGregor said.
“We are very excited to showcase world-leading digital technology in Aotearoa – one that is proven to deliver real engagement for clients in walk-by and stand-by environments like shopping centres.
“In addition to displaying full motion adapted TVC creative, the massive EVOKE sign has the capabilities to allow advertisers to display advertising that is triggered by time, day, weather and other feeds to make it even more relevant to shoppers.
“We are currently in the process of transforming retail media in New Zealand and have committed over $3 million to introduce new digital formats, upgrade existing inventory, and increase our reach,” he said.
“NorthWest is transforming the fast-growing region and we want to match that excitement by offering the latest in cutting-edge digital advertising.”
Located at the intersection of the North Western and Upper Harbour Motorways, NorthWest Shopping Centre forms the heart of a new regional town projected to attract shoppers from a trade area of some 220,000 people, including 65,000 residents within the primary catchment.
oOh! plans to introduce an additional four EVOKE signs by the end of the year, with three more signs scheduled for 2016.
oOh! has a network spanning nearly three quarters of the country’s main shopping centres impacting nearly six million shopping visits a fortnight.
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