OOH momentum returning

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AUCKLAND, Today: The Out of Home Media Association Aotearoa has announced that 2021’s revenue is up 24% year-on-year, with the total revenue rising to $119.3m, “despite a tough year of extended lockdowns throughout the country”.

Digital revenue continued to climb and experienced a 3% increase, accounting for 67% of 2021’s revenue.

OOHMAA GM Natasha O’Connor said: “After two years of learning to live with Covid, Aotearoa has proved it can work within Covid restrictions. Auckland experienced a long and tough lockdown; however, revenue still increased every quarter YOY bar Q1.

“Audiences returned to pre-Covid numbers in all cities – except Auckland, down by 10%.”

“Since the country entered the new traffic light framework, it has been observed that audiences returned to pre-Covid numbers in all cities by the end of 2021 – except Auckland, which was approximately 10% down on pre-Covid levels.

” Although in its infancy, pDOOH is predicted to be a significant source to out-of home’s growth over the next few years.

“As an industry, we are optimistic that with so many positive forces in play, 2022 will see out-of-home continue to reaffirm its place as an essential channel for advertisers.”

OOHMAA media display members are JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media, VAST and Bekon Media.

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