AUCKLAND, Thursday: A recent campaign between Hnry and MediaWorks station The Rock spotlights the combined power of audio and out-of-home.
Hnry, an accounting service for self-employed Kiwis, ran a three-month integrated campaign with The Rock Drive with Jay & Dunc between April and June.
The Win a Free Long Weekend campaign played on the idea that sole traders don’t take many days off, giving a lucky caller $500. A text-to-enter prize draw also offered the chance to win a year’s worth of Hnry service. In the last three weeks of the campaign there were 2000 entries.
Hnry ceo James Fuller says Jay and Dunc could not have done a better job.
“Tradies in particular was a segment that we knew – particularly with the radio channel – was going to be a real value for us. They reach into those 20-50 demographics.”
“They really took care of our brand. Jay and Dunc absolutely nailed the value proposition. We were just so blown away by their understanding and their ability to articulate it.
“It was a natural fit to work with MediaWorks as it could target its key demographic and give the business credentials.
“Tradies in particular was a segment that we knew – particularly with the radio channel – was going to be a real value for us. The reach into those demographics, particularly in that 20 to 50 age range.”
The campaign included out-of-home touchpoints to ensure the campaign had a multi-channel approach.
MediaWorks commercial director Liz Fraser said: “It’s fantastic to see the integrated audio and out-of-home campaign deliver such strong results for Hnry.”
CREDITS
Client: Hnry Accounting
Media: The Rock
Engineered by: The MediaWorks Integration team
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