AUCKLAND, Today: oOh! Studio has transformed the streets of Auckland into a “bricktastic wonderland” for the month of May to help promote Lego Masters NZ on TVNZ.
oOh!media NZ head of sales Ben Gibb said: “To bring to life a special build of this size has been awesome. We’ve transformed one of our largest sites to look and feel completely like a Lego Masters NZ masterpiece.
“From the roof displays on all the shelters, to the seats being transformed to look like Lego bricks, this build is an exceptional example of how simplicity is sometimes the most effective way to go.”
TVNZ senior marketing manager Virginia Cook said: “We wanted to capture the attention of the audience with this special build by using iconic Lego imagery with a Kiwiana twist to help promote Lego Masters NZ.
“We’re thrilled to see this unmissable campaign come to life with the help of oOh! Studio.”
CREDITS
Creative Agency: TVNZ
Media Agency: Dentsu
PR Agency: Public Library
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