AUCKLAND, Wednesday: The Out Of Home Media Association Aotearoa (OOHMAA) has released their half-yearly revenue results, which are their strongest results to date with revenue sitting at $78.8 million, up 5% YOY.
Digital Out of Home (DOOH) continues to grow and accounts for 75% of all revenue – up from 72% of revenue in H1 2022, with NZ having a higher percentage of revenue from DOOH than more developed markets like the USA, UK, and Australia.
While the changing media landscape has contributed to the growth of OOH, OOHMAA ceo Natasha O’Connor also attributes its growth to the continued work by members in uniting and building a strong industry.
“One of the roles I have enjoyed most over the last four years is writing our regular revenue releases.”
“One of the roles I have enjoyed most over the last four years is writing our regular revenue releases. These releases have consistently shown the Out of Home channel increasing its revenue year on year; this release is no exception.
“H1 delivered revenue of $78.8M, up 5% YOY – the strongest H1 to date. Digital Out of Home (DOOH) continues to grow and accounts for 75% of all revenue – up from 72% of revenue H1 2022, with Aotearoa having a higher percentage of revenue from DOOH than more developed markets like the USA, UK, and Australia. pDOOH, although still in its infancy, has also been embraced faster in Aotearoa than in other markets and accounts for 9.7% of all DOOH revenue.
“The growth of Out of Home in Aotearoa is not something that just happened due to the changing media landscape, though I acknowledge this played a part. Its growth can largely be attributed to the continued work by OOHMAA members in uniting and building a strong industry that is focused on developing a world-class portfolio, creating a universal Audience Measurement System (AMS), developing standards, investing in education, research and the continued investment in the development of technology and innovation within the channel.
“At OOHMAA, we are so excited to see our channel being acknowledged by advertisers and agencies as one of the most exciting, dynamic, evolving and relevant channels of today and we look forward to showcasing new innovations and technology as they evolve.”
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