oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Wellington, New Zealand, as part of a long-term agreement with leading commercial real estate company Colliers International for advertising rights to its centres.
The agreement expands oOh!’s full-motion digital and classic retail network in key New Zealand locations, including Westcity, The Boundary (formerly Waitakere Mega Centre), The Hub Hornby and Bethlehem shopping centres.
“The addition of Coastlands and the other Colliers properties to oOh!’s portfolio significantly increases the audience we now deliver to advertisers, reaching more than 1.6 million unique shoppers across New Zealand each fortnight,” says oOh! NZ general manager Adam McGregor.
“By adding Coastlands and the other Colliers managed properties to our portfolio, we have increased the diversity of our audience and our CRAFT audience measurement system now shows that we reach more than 70% per cent of the population of the regions we now operate in,” he said.
“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”
“Colliers has a combined retail turnover of more than $1.5 billion In particular, we are delighted to secure signage rights at Coastlands, the largest and only shopping centre in Wellington with two supermarkets.
“Coastlands is the first shopping centre to have retail signage in this broader Wellington area on the Kapiti Coast, ranking third in foot traffic for the region.
“This is important for advertisers, given a market report for the Kapiti Council estimates the construction of the Kapiti Expressway will see spending in the region soar by over a third.”
The Coastland shopping centre deal includes five ShopaLite panels and 10 ShopaLive screens, as well as a large format digital Evoke panel.
oOh! NZ has grown its number of centres by more than 50% since 2015.
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