AUCKLAND, Monday: oOh!media New Zealand has appointed David Owen as research & insights director. Owen hails from TVNZ where he was the senior research & insights manager.
oOh! GM Nick Vile said: “We’re really excited to have Dave join the team and bring his wealth of experience working for media businesses spanning television and magazines, as well as Roy Morgan.
“The addition of Dave to the team is a massive step towards achieving our ambition of being truly audience-led.”
David Owen said: “Over the last few years, out-of-home has emerged as one of the fastest-growing media channels for advertisers, and it’s easy to see why with all the innovation and growth that is happening.
Behavioural Targeting launch
“Being a new role in the business I’m excited to bring my understanding of consumers and insights and leverage the wealth of knowledge that we already have in both NZ and Australia to help drive the business forward, including our oOh! Behavioural Targeting, which we are launching soon”
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