OOH up again

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The Outdoor Media Association (OMANZ) is welcoming another period of growth for the Out of Home sector with the release of Q1 2014 revenue figures.

Gross media revenue increased by 2.3% over the same period in 2013, reaching $15.8 million for the quarter.

“It’s encouraging to see continued growth in revenue from OMANZ member operators, particularly after such huge increases in spend seen throughout 2013,” said OMANZ gm Adam McGregor.

“Out of Home is in good health and obviously benefiting from continued investment from the media operators and the improving economic climate. We hope to see continued growth for the rest of the year.”

OMANZ chairman Wayne Chapman said: “NZ OOH continues to track an upward trajectory, further evidencing the positive market response to increased investment and innovation by OMANZ members in recent months.”

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