oOh!media this morning announced it has renewed and extended its key contract with Kiwi Property, New Zealand’s largest listed property company, enabling it to roll out “world-leading” media assets across Kiwi Property’s portfolio of shopping centre assets across New Zealand.
As part of the contract, oOh! will provide media solutions to Kiwi Property shopping centres, while also adding new state-of-the-art digital formats in select locations.
New formats such as oOh!’s huge digital large format Evoke screens capable of broadcasting high-definition, full-motion video are set to hang from the atrium of key shopping centres such as Sylvia Park and “bring a piece of Times Square to New Zealand shoppers”.
oOh! will also introduce interactive touch-screen digital panels that will feature in select – yet-to-be identified Kiwi Property centres across New Zealand.
“This contract solidifies oOh!’s New Zealand retail portfolio, enabling it to deliver world leading retail media solutions that will impact over six million shopping visits a fortnight in six shopping centres across New Zealand,” said oOh!’s Sydney-based ceo Brendon Cook.
“It will increase the quality and spread of advanced retail media solutions across New Zealand.
“We are serious about transforming retail media in New Zealand with our $3 million investment into introducing new digital formats, upgrading existing inventory, and spreading our reach.
“We are well on track to position our New Zealand retail offering as a world leader in digital solutions, including full motion video capability that has proven to deliver real engagement for clients in walk by and stand by environments like shopping centres.
“Kiwi Property is one of the leading shopping centre owners in the country and is continually investing in improving the retail experience for its customers. We’re thrilled to be playing an important part of that experiential journey.
“In addition to the impact they make, our stunning new digital formats help advertisers forge a deeper engagement with consumers through linking the physical with mobile, online and social channels.”
oOh! is the leading provider of retail media solutions in New Zealand with a network spanning the country’s major shopping centres.
Centres include: Sylvia Park (Auckland), Lynnmall (Auckland), Centre Place (Hamilton), The Plaza (Palmerston North), North City (Wellington), and Northlands (Christchurch).
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