AUCKLAND, Tuesday: oOh!media New Zealand and Voices of Hope have come together, again, to recognise Mental Health Awareness Week 2023 (18-24 September) by displaying a thought-provoking message every day of the week across the out of home network.
oOh!media GM Nick Vile said: “Voices of Hope has been a charity partner of oOh!media for three years now, with the partnership taking an ‘always on, always there’ approach, ensuring that oOh! displays messages of hope constantly across their Street and Retail networks all year.
“This year’s theme for Mental Health Awareness Week is ‘Five Ways, Five Days’, which inspired Voices of Hope’s campaign of doing five different messages across each new day of the week.
“Each message highlights the importance of reaching out to friends who may need some extra care, as well as encouraging those who are not feeling great, to take action and reach out if they need.”
oOh!media and Voices of Hope received feedback from members of the public noting the impact of seeing these messages on display throughout the year: “It always put a smile on my face knowing that mental health is finally being acknowledged more frequently.”
Another person added, “I love the bright and eye-catching daily reminders of hope. It truly brightens my day.”
“We are very grateful to continuously work with a network that holds mental health in such a high regard.”
Nick Vile: “We exist within the public spaces of our communities. It is important we continue to recognise this by shining a light on issues that matter the most to the public.
“Working with Voices of Hope provides us an incredible opportunity to acknowledge mental health awareness all year long and give people a glimmer of hope when they may need it the most.”
Voices of Hope co-founder Genevieve Mora said: “We are very grateful to continuously work with a network that holds mental health in such a high regard.
“We really believe in speaking about mental health at all times, not just when one is feeling low.
“It has been reassuring to have the support of oOh!media and we are thrilled to constantly hear the positive sentiment from commuters about how seeing the voices of hope posters make them feel in their everyday lives.”
The five messages are being displayed across the retail and street networks from yesterday (18 September) to this Sunday (24 September).
oOh!media AUNZ has network of more than 37,000 digital and static asset locations, including roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.
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