oOh!media taps Dale Cummings

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AUCKLAND, Today: media trading executive Dale Cummings is set to join oOh!media NZ as trading manager, commencing on Monday. He replaces Christie Tanner (who departed at the end of the year; destination unknown) and will work with group commercial sales director Phil Lucy and the NZ management team.

Previously, Cummings was group sales manager at JCDecaux, and prior to that, he spent two years as media director at APN Outdoor. He also did a four-year stint at Ikon where he was head of trading.


“Dale will further strengthen our engagement with our agency partners.”

oOh!media’s Phil Lucy said: “Dale has a strong background in trading both client and agency-side and will bring a fresh perspective and further strengthen our team and engagement with our agency partners.

“Dale has a great outlook and fantastic experience and we’re excited to have him join the team.”

oOh!mediaGM Nick Vile said: “We have ambitious plans for 2022 and the continued development of our trading team will play a significant role in this. The year certainly has started in positively and we hope that this will continue as Out of Home continues to recover from the pandemic.”


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