Celebrated Kiwi filmmaker Jane Campion – who won a Best Original Screenplay Oscar for 1994’s The Piano – has shot a short video for the launch of ANZ’s Wise Women website and #equalfuture social media campaign.
The Wise Women campaign turns a spotlight on the female/male pay gap, which in turn fails to prepare women adequately for retirement. It was run out of ANZ’s Australian HQ, and will not screen on TV – the bank’s intention is for women to share it via social media.
The stars of Campion’s film are a group of young girls (including an wonderful eight-year-old Japanese karate black belt) who demonstrate that girls’ brains develop faster than boys – but women still earn almost 50% less superannuation than their male counterparts.
The bank will donate $1 to an international women’s development charity for every post at #equalfuture, up to a maximum of $A100,000.
Watch Campion at work for ANZ
Campion collects her Oscar
ANZ Wise Women site: https://futurewise.anz.co.nz/kiwisaver-planning-ahead/wise-women.aspx
CREDITS
Client: ANZ
Creative agency: Whybin\TBWA Group Melbourne
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Senior Writer: Rob Hibbert
Senior Art Director: Mark Jones
Regional Group Account Director: Ricci Meldrum
Executive Producer: Margot Ger
Senior Account Director: Natalia Shore
Account Manager: Karolina Nanowski
Strategy Planning Director: Kees Kalk
Media agency: PHD
Production: Big Shell Films Sydney
Director: Jane Campion
DoP: Ari Wegner
Producer: Peter Knowles
Post Production: Music: Mark Bradshaw, United UK & Nylon Studios
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