Upward Trajectory

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AUCKLAND, Today: Following the end of the nationwide lockdown in May, the out-of-home sector’s revenue has been on a positive recovery trajectory which is expected to continue into 2021.

Out of Home Media Association Aotearoa GM Natasha O’Connor said: “Nielsen’s media adspend for Q3 highlights the categories driving this growth with increased spending year on year – on food, computers, government, insurance, gardening, and home improvements.

“The Standard Media Index (SMI) reported out-of-home data in November, showing that revenue for the month was flat year on year for the first time since the lockdown in March.

“Net media revenue is down by -32% year on year, posting $97.1 million.

“Digital revenue continues to showcase ongoing share growth, reporting a 70% share in Q4.

“Data from trusted sources indicate that we are on a positive trajectory for 2021.”

“Out of Home was impacted especially hard by the pandemic; however, while the impact of Covid is still being felt, Q4 results, forward bookings, and data from trusted sources indicate that we are on a positive trajectory for 2021.”

OOHMAA (previously OMANZ) is a not-for-profit, professional, industry body representing key outdoor media display companies who collectively contribute approximately 85% of total out-of-home advertising industry revenue.

OOHMAA is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.

Members of OOHMAA adhere to a Code of Practice and abide by the regulatory frameworks in which they operate. OOHMAA media display members: JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.

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