Out of Home revenue dips

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AUCKLAND, Monday: the Out of Home Media Association Aotearoa reports the total H1 net revenue in the year to date at $38.1 million – down -40% from $64.1m for the same period in 2019.

Digital Out of Home reported 62% ($23.7m) share of net media revenue versus static placements, a slight increase from the recorded 60% ($38.2m). This shows a slight upward trajectory for digital, up 2% for the same period last year.

OOHMAA GM Natasha O’Connor said: “Despite the market being driven by a lot of uncertainty through the first half of the year; reflected in this report, our members are reporting the market is recovering strongly in Q3 as advertisers seek to re-engage with returning audiences.”

OOHMAA, (previously OMANZ), is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approx. 87% of total out of home advertising industry revenue.

OOHMAA media display members are JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.

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