Outdoor revenue holds firm for H1 2018 in a softening media market as investment in innovation by OMANZ members continues unabated.
The end of H1 2018 has seen Outdoor revenue, as reported via OMANZ members, grow by 1% to $55,098,516 (gross media revenue) versus the same period in 2017.
“This is an impressive result in the context of 28.6% outdoor sector growth for the Jan-June period in 2017, coupled with a softening media market (SMI CYTD is 0% for the period ending May 2018), said OMANZ chairman/Adshel NZ general manager Nick Vile.
“In a significant milestone for the outdoor sector, digital revenue broke the 50% barrier in June 2018 with 52.5% of total revenue generated from outdoor digital assets,” Vile said. “This June result contributed to a Q2 outcome of 50.5% of all revenue reported being delivered via digital assets.
“It’s heartening to see that OMANZ revenues have held up in what has been a tough first half of the year for the media industry as a whole.
“We saw business confidence fall post last year’s election and this decline in confidence was exasperated by a plateauing in the housing market. We hoped that business confidence would bounce back post the summer holiday but what we’ve actually seen is a continuation of uncertainty in campaign planning and as a result, a very short market.
“OMANZ media display member are Adshel, APNO, oOh! Media, Media 5 and QMS.”
“However, what is pleasing in the H1 results is that we have seen significant investment and revenue growth from ‘brand building’ advertisers into the sector from the telecommunications, FMCG, automotive and finance/banking categories.
“There’s no doubt that they are seeing the traditional broadcast benefits of outdoor plus with the current level of innovation in the sector, as a key component of their communications strategies.”
About Outdoor Media Association of New Zealand (OMANZ)
The Outdoor media association of NZ (OMANZ) is a not-for-profit, professional industry body representing key Outdoor Media display companies who collectively contribute approx 87% of total out-of-home media industry revenue.
OMANZ’s key focus is to educate and raise awareness of the role of out-of-home media within the community to build and sustain relations with key stakeholders, to develop best practice industry standards and to provide services to its members.
OMANZ is governed by a board of directors who are all committed and passionate about raising the profile and benefits of out-of-home advertising in the New Zealand market.
Members of OAMNZ adhere to a Code of Practice and abide by the regulatory frameworks in which they operate.
OMANZ media display members: Adshel, APNO, oOh! Media, Media 5 and QMS.
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