Ownership change ushers in new era for Pead PR

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AUCKLAND, Today: Independent communications agency Pead PR has announced that all three members of its senior leadership team are joining ceo/founder/owner Deborah Pead as shareholders.

“The move ushers in a new era of leadership, capability and growth within the team,” Deborah Pead says.

Joining Deborah Pead on the new board are managing director Sarah Munnik, and group account directors Anna Farrera and Louisa Kraitzick. 

“This is a big milestone for Pead PR,” Deborah Pead said. “Building this business has been a life mission for me and it makes me very proud to see colleagues whom I admire so much, choose to dedicate their passion and ability to the continued growth and success of Pead PR.

“This is a natural progression for us and one that started three years ago with the appointment of Sarah Munnik who is now our MD. Sarah has been a big part of our recent success and has focused on diverse agency leadership and developing the skills of our wider team.

“Our greatest asset has always been our people, and it will be our emerging leaders that build on our hard-won reputation for quality and insightful work to take this business forward.

“Through shared ownership, we are re-balancing our leadership for a new generation of team members and future proofing the agency for our clients and our team,” says Pead. 

“The shared ownership model will see the business remain independent and New Zealand owned.”

“During the past year the senior leadership at Pead PR has been focussed on delivering top class work for clients and evolving the agency’s offerings which now include a full-service in-house content production team as well as a depth of expertise in digital and social media.

Sarah Munnik said: “The communication landscape has changed and will continue to do so. We’ve always prided ourselves on anticipating what those changes may be and ensuring we are well equipped to adapt our services accordingly, without losing sight of the fundamentals of communications.

“Our offering is truly integrated and we’ve delivered some incredible creative campaigns which have made a real difference to the community and our clients’ bottom line.”

Pead PR has strong credentials in both the consumer and corporate communications space and now boasts a team of more than 30 consultants who are focussed on providing integrated communications strategies across a range of industries.

Founded in 2001, Pead PR is a member of global communications platform IPREX. The shared ownership model will see the business remain independent and New Zealand owned.

The move follows years of deliberate recruitment and investment in the incoming shareholders, based on a shared passion for the industry.

Munnik said: “Deborah has built an extremely successful business and the opportunity to take Pead PR into the future is very exciting. Anna, Louisa and I have a clear joint vision and are looking forward to guarding Pead PR’s reputation for delivering outstanding work, putting our team first and having some fun along the way.”

Deborah Pead will continue to work across new business development, client relations and projects close to her heart, while broadening her focus to new challenges in the years ahead.

About Pead PR
Pead PR is NZ leading independent PR agency offering a full range of services including public relations, content creation, social media, influencer marketing, crisis management & strategic communications. Pead PR focuses on innovative and integrated communications strategies which make an impact. Our team comprises of qualified practitioners immersed in the worlds of consumer, trade and business.

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