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SYDNEY, Thursday: Indie Transtasman creative experiences agency Because has been named Experiential Agency of the Year at the B&T Awards, and increased staff numbers at its Auckland office.

Laura Haden joins the Because ANZ team in Auckland as the agency’s new senior event producer. She is set to play a key role with strategic planning, client management and delivery across a number of leading brands including New World, ACC and Dyson.

Bringing experience from NZME, MediaWorks and TV production companies, Haden has worked in sponsorship, events, and brand and digital marketing for over 10 years across a spectrum of work including NZ Herald, Vodafone Warriors, NZRU and Mai FM.

“The appointments follow a period of growth for the ambitious agency.”

Lewie Tregoweth also joins the Auckland based Because team, fresh from his role as national promotions coordinator at George FM, climbing straight into producing the Walking Stars event for the Cancer Society with 3000 participants.

Tregoweth brings experience in radio and promotions, and has a background in large-scale dance parties, talent management. He’s also a DJ.

Because NZ business director Corinna Home said: “More and more brands are recognising the importance of delivering meaningful, memorable and highly creative experiences across live, digital and virtual environments, and with this awareness comes greater appetite to work with partners that can execute fully-integrated campaigns under one roof.

“As our business continues to grow, we’re delighted to welcome Laura and Lewie to the Because family. With their varied and impressive past industry experience, we’re confident they will be a huge asset to the team and the brands we’re privileged to work with.”

She says the appointments follow a period of growth for the ambitious agency. “They will work closely alongside the Because global team to continue to develop these brand campaigns while also embarking on a world first campaign for New World – launching next week.”

About Because
A global creative experiences agency with studios in Sydney, Melbourne and Auckland (Takapuna). Because is an independent, award-winning creative experiences and brand activation agency with a unique, channel-neutral approach. They combine insights that unlock global campaigns, behaviour-changing ideas and cutting-edge technologies.

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