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NEWCASTLE, Tuesday: NSW creative agency Enigma (offices in Sydney & Newcastle) has produced a new campaign for Kennards Hire, which is currently running on both sides of the Tasman.

New Zealand manager Tom Kimber said: “From casual DIYers to experienced tradies, the new campaign reveals how the Kennards Hire team goes (way) out of their way to offer the right advice, equipment and solution, no matter what circumstances customers find themselves in.

“Enigma continues to deliver a thorough understanding of the Kennards Hire brand with their commitment to service excellence shining through in the engaging creative.”

“We focus on supporting brands to receive their unfair share.”

Enigma Newcastle ECD Peter Buckley said: “The challenge was to really bring to life that whatever the problem, whenever you need a piece of equipment or wherever you are, Kennards Hire has got your back.

“To truly connect with our audience we needed to create something that would deliver this promise in an unexpected way. The sublime comic talents of Jesse James McElroy helped deliver some fresh work for a great client, and we really couldn’t be happier with how the campaign turned out.”

The integrated marketing campaign runs on TV, radio, digital, social, and local in-branch activity.


MD Newcastle: Peter Chapman
ECD: Peter Buckley & Tim Brown
Agency Producer: Katie Hope
Copywriter: Cal McKean
Art Direction: Dan Stephens
Group Account Director: Jack Mason
Post house: Enigma Newcastle
Post audio: 20Below

About Enigma
Enigma is a full-service agency. With offices in Sydney and Newcastle, we focus on supporting brands to receive their unfair share – with a relentless focus on the growth and success of our clients.

About Kennards Hire NZ
Kennards Hire is a family-owned company that has been in the hire industry for 70 years, with 180 sites and branches across New Zealand and Australia.

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