Ogilvy & Mather have harnessed the energy and drive of 2015 World Rugby Cup star Malakai Fekitoa for a Rebel Sport campaign aiming to show New Zealanders why fierce motivation can be a powerful force to defy the odds and prove even the staunchest of critics wrong.
MediaWorks and Vevo online video partnership
MediaWorks has announced a partnership with music and entertainment content platform Vevo to become their exclusive premium video sales partner in New Zealand. The deal will see MediaWorks become the country’s largest supplier of on-line video content.
Encore for Saatchi’s popular possums
Fresh on the news that New Zealanders love the Toyota possum commercials, Saatchi & Saatchi have released two more television spots. The Toyota possums topped the Colmar Brunton M+AD TVC Top 10 for July.
Jack Matthews gets the top job at MediaWorks
MediaWorks has announced Jack Matthews will take over the role of board chairman at the end of September. Matthews succeeds Rod McGeoch who has been chairman of MediaWorks since 2013.
Omnicom goes big with McDonald’s US account
Expansion plans are on the cards as Omnicom scores the lucrative creative account for McDonald’s in the US. In one of the biggest advertising deals of the year, Omnicom has wrestled total control of McDonald’s creative from Leo Burnett’s.
Republik and Fuji Xerox score five finalists at the ECHOs
Republik New Zealand has scooped five finalists at this year’s International ECHO Awards. The ECHO’s celebrate campaigns that deliver sound strategy, creativity and outstanding effectiveness.
Rumours have new iPhone’s imminent release
Apple fans have a week until the release of the new iPhone. Reports say the iPhone 7 should be available in America mid-September with a Kiwi release sometime later.
Colenso Auckland take awards and give advice at AD STARS
As well as collecting a swag of gongs, Wayne Pick (Executive Creative Director at Colenso BBDO/Proximity Auckland) defied the odds to be a key note speaker at AD STARS 2016 in South Korea last weekend.
Domino’s drones don’t deliver
It came at us in a blaze of publicity. Domino’s using drones to deliver pizzas right to our doors. Their marketers must have been doing backflips as the government stumped up to give their campaign some credibility.
Colenso hits a patriotic nerve with New World campaign
New World reports positive reaction to their Colenso BBDO ‘Happier NZ’ campaign which hit our screens earlier this month. The UN ranks us the 8th happiest country on the planet so New World brought in Colenso to help change that.
