International brewer Heineken has marked its $200 million Formula 1 sponsorship with what could be a world-first commercial. The star of the video is three-time Formula 1 champion and long-time road safety campaigner Sir Jackie Stewart and he’s shown repeatedly turning down offers of a free beer.
Auckland’s MDS sweeps student design competition
Auckland’s Media Design School has taken the major honours at this year’s Student News Media competition. Stan Lee and Aiken Hutcheson have won with what the judges described as a cheeky, real-life promotion concept for JUCY camper vans. MDS students won all three categories this year.
Droga5 pulls the proverbial for Toilet Paper Day
It passed us by so quietly M+AD missed the thing entirely. August 26 was National Toilet Paper Day in the United States and to mark the event Droga5 produced a whacky 60 second commercial for toilet paper company, Quilted Northern.
Tears in Saatchi’s new campaign for hearing loss
Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the moment when someone realises the importance of doing something about their loss of hearing – not just for themselves but for their family. Using hidden cameras, Saatchi secretly filmed two people as they were having a hearing test and their reactions as they heard a message from their kids.
Tenfold turns PVC piping into a marketing winner
The corks must have been popping at Tenfold Creative last week as they went home with top honours from the 2016 TVNZ NZ Marketing Awards for their work with Marley New Zealand. Tenfold took the Supreme Award with its marketing initiative Flexible Conduit Repositioning for Marley, which also won the B2B Category award and was a finalist in the Marketing Leadership category.
Federation takes carpet ads into the world of fashion, music, movement
Auckland agency Federation is at the centre of a branding campaign and a series of stunning new commercials to re-launch and spruce up the image of Cavalier Bremworth carpets – an iconic New Zealand brand that Kiwi families have walked over for decades.
Colenso, Special, Strategy, FCB, Saatchi, Resn, Y&R, Whybin through to Best Awards finals (Updated)
Eight NZ ad agencies feature among the finalists for this year’s New Zealand Best Design Awards – Colenso, Special Group. Strategy, FCB, Saatchi & Saatchi, Resn, Y&R, and Whybin/TBWA. Here’s a summary of the best of Best 2016 …
Nike film has Serena Williams “The Greatest Athlete Ever”
Nike’s latest commercial tracks the extraordinary career of tennis star Serena Williams from child prodigy to grand slam queen. The spot is part of Nike’s “Unlimited” series from Wieden & Kennedy and ends with the words “greatest athlete ever” – after removing the word ‘female’ from the on-screen copy.
NZME wins top honours at PANPA and TVNZ Marketing Awards
New Zealand Media and Entertainment (NZME) is leading the way with outstanding creative client campaigns, evident by their wins at the Pacific Area Newspaper Publishers’ Association (PANPA) held in Sydney last week. NZME took home six PANPA Awards in total, three for work produced for national and local clients.
MDS teams stand out from 4000
The honours for NZ from this year’s AdStars Awards keep on rolling in, with news that two MDS AdSchool teams have scored in the Innovation category.
