What is Programmatic Marketing?

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Programmatic Marketing? The Marketing Association will attempt to address that question – and all it entails – at a full-day course to be held in Auckland in September.

Running the show will be facilitator Richard Thompson, ceo at KPEX – the Kiwi Premium Advertising Exchange established last year in joint partnership by Fairfax Media, MediaWorks, NZME and TVNZ.

“This is a brand new course and we’re celebrating that by offering special pricing for our first running,” says MA ceo Tony Mitchell (also new on the job – link below).

Programmatic Marketing will be held on Thursday 7 September at the MA office at 69 St Georges Bay Road, Parnell, Auckland. Tickets cost $995 (discounts available).

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