AUCKLAND, Today: Another year, another run around the digital sun. Turns out, advertising and technology have merged and converged so much, the marketing playbook has had to be re-written – once again. Read More
MELBOURNE, Thursday: Thrive PR + communications, which claims to be Australasia’s largest independent PR agency, has announced the appointment of Hazal Alkac, who takes the helm of its digital and content studio... Read More
AUCKLAND, Thursday: Podcasting is in its ascension. The medium is turning marketer’s heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture. Read More
AUCKLAND, Thursday: A major restructure is under way at MediaWorks, with two of its radio stations – Radio Live and Magic – set to merge. Read More
TOKYO, Thursday: Dentsu Inc has experienced significant global revenue growth – however, the company also reports declines in underlying profit, citing investments in work reforms and global systems. Read More
AUCKLAND, Today: The Comms Council has put on sale tickets for the inaugural PREScom Awards 2018, recognising the country’s most impressive PR, experiential and social media campaigns. Read More
AUCKLAND, Today: Spark PR & Activate has unveiled a new partnership between Seventh Generation and charity Million Metres that will see the restoration of Aotearoa’s waterways and wetlands. Read More
The welcome early signs of Xmas creativity are starting to arrive in our Inbox. This Aussie ad was shot by Kiwi director Hamish Rothwell, of Goodoil Films. Read More