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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: There’s fresh financial firepower behind one of New Zealand’s biggest creative exports, with Special joining forces with investment firm Waterman Capital to help take its global ambitions even further. The... Read More
AUCKLAND, Today: WPP Media is beefing up its consulting offer across Australia and New Zealand, bringing former Accenture Song executive Aishwarya Rao on board as Managing Partner, Consulting. The expanded Marketing &... Read More
A total of 41,170 entries across 24 Lions categories have been received for the 2017 Lions Festival now under way in Cannes. The nascent trend of clients entering work directly continues to grow... Read More
There is no correlation between advertising expenditure and alcohol consumption, according to a new study out of the NZ Foundation for Advertising Research. Read More
FCB New Zealand has today announced the appointment of Dan Martin as the agency’s new ceo, based in Auckland. He replaces Brian van den Hurk who retired in February. Read More
Clemenger BBDO|Touchcast has launched a new NZ Human Rights Commission campaign urging Kiwis to question casual support for racism. Read More
Digital's share of total media global spend is predicted to reach 37.6% in 2018, versus 35.9% for television, according to a new DAN report. Read More
The Act Responsible movement returns to the Cannes Lions next month, with an exhibition of the best ideas promoting good causes, from 72 agencies in 32 countries. Read More
Grey Lynn integrated design & advertising agency Lemonade, with local film company Merlin, has shot a new tvc featuring Panasonic’s new brand ambassador, All Black Beauden Barrett. Read More
NZ newspapers (and their digital editions) are tasting success at Australia’s 2017 NewsMediaWorks Advertising & Marketing Awards – with 12 entries selected for the finals. Read More
Aotearoa’s haka – the focus of Flying Fish’s Sky UK Lions TV promo, a project commissioned specifically for UK & Irish viewing audiences and released only abroad – has triggered a tweet... Read More
Strategic public relations consultancy Botica Butler Raudon Partners is making a play for a greater share of the overall PR pie by acquiring consumer/sustainability/social consultancy Passion PR from founder Leanne Frisbie. Read More
