NZME presented the second PwC Herald Talk event at SKYCITY this morning, with some of the country’s top global business minds and business community connecting.
Tangible tips for driving active attention among consumers
Exponential Interactive has today released a whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars.
Texas beckons winners of APNO’s digital creative challenge
APN Outdoor have announced a call for entry into what it promises will be “one of the most exciting creative showdowns of 2015”, Pixel361°.
Cirkus creates H&R Block print spectacular
Sydney’s Joy Agency commissioned Cirkus to execute their creative concepts for H&R Block, a tax preparation company.
Authenticity the key as Instagram influences creative work
As a growing number of brands use Instagram as an advertising channel for their campaigns, the natural visual style of the photo-sharing app is causing many creatives to adapt their work to make it fit well with the medium.
Arrivals & Departures: InMobi signs games guru, Vizeum promotes Richard Hale, Facebook names ANZ MD, 2degrees man goes bush
Vizeum New Zealand has promoted Richard Hale to the role of agency director, where he will lead the day-to-day management of the agency and, “in keeping with Vizeum’s dedication to senior resource”, will maintain hands on leadership across all key clients.
Colenso ‘thrilled’ House of Travel
Following a lengthy competitive pitch process, NZ-owned House of Travel has chosen Colenso BBDO as its creative agency “to reinvigorate the travel customer experience”. Originally seven agencies made the long list – and this was reduced to three after a credentials presentation – Y&R, Colenso, and Contagion.
Marketing Awards winners unveiled tomorrow
The Marketing Association is gearing up for tomorrow’s (Thursday 27 August) 2015 TVNZ NZ Marketing Awards. The MA has engaged Te Radar as its emcee – for the fifth successive year. And at press time there were still a few tickets available (five, to be precise).
New 0.0% beer will save even more of the entire world
Seven weeks ago, DB Export, Colenso BBDO and Gull launched DB Export Brewtroleum – a clean-burning biofuel made from the yeast leftover after they finish brewing beer. Since then, a nation of men have rallied to the planet’s defence, selflessly committing themselves to drinking DB Export.
Cellphone OK in bed and dunny, but dinner’s a no-no
It’s OK to be online on the toilet but not at the dinner table and if you are having trouble getting your partner’s attention in bed it could well be because they are on their smartphone, according to a new survey on digital attitudes and etiquette.
