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Why designing creative specific for out of home should be seen as an investment, not a cost!

Natasha O’Connor September 6, 2024News Make a Comment

AUCKLAND, Today: I’ve heard it countless times throughout my career: “I tried Out of Home, but it didn’t work.” More often than not, the culprit is a lacklustre creative execution.
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Stuff Group dominates with audience growth

Editor September 6, 2024News Make a Comment

AUCKLAND, Today: Stuff Group’s metropolitan mastheads have seen strong growth, securing their number one position in print and digital, according to the latest Nielsen readership results.¹
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Kathmandu’s new campaign calls you to the outdoors

Editor September 6, 2024News Make a Comment

AUCKLAND, Today: Kathmandu’s new evergreen brand campaign explores the transformative power of nature. Come find us. We’re out there. invites everyone to experience the wilderness and the endorphin boost it brings.
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NZME named exclusive sponsor for 2024 Tourism Awards

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: NZME is proud to continue supporting New Zealand’s tourism sector as the exclusive media sponsor of the 2024 New Zealand Tourism Awards.
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oOh!media boosts Smart Reach with advanced targeting

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: oOh!media New Zealand has upgraded its Smart Reach platform, making it an even more powerful tool for optimising Out of Home (OOH) advertising campaigns across the country.
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TUX celebrates 70 years of tail-wagging fuel

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: TUX, the iconic Kiwi dog food brand, is celebrating 70 years of keeping dogs fuelled and ready for action.
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MBM teams up with BetterBriefs

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: MBM, with Stuff and MediaWorks, partnered with BetterBriefs to help clients improve briefs for better ideas and commercial success. Workshops were held in Auckland and Wellington.
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oOh!media expands street furniture network to Taranaki

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: oOh!media New Zealand is excited to announce the expansion of its Street Furniture network into New Plymouth, bringing 14 new bus shelter sites to the Taranaki region.
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Elise Nother joins Pure SEO as Ads Specialist

Editor September 5, 2024A+D, News Make a Comment

AUCKLAND, Today: Pure SEO is thrilled to welcome Elise Nother as a new Ads Specialist. With over six years in digital marketing, Elise brings expertise in managing and optimising Google Ads and paid media campaigns.
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Fisher & Paykel, Sharesies, ANZ lead big wins at NZ Marketing Awards

Editor September 5, 2024News Make a Comment

AUCKLAND, Today: Innovation took centre stage at the YouTube NZ Marketing Awards 2024, with top brands and individuals recognised for their groundbreaking campaigns and strategies.

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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: misterwolf strengthens leadership with Susie Darling

February 5, 2026 | By Editor

AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade. Read more

Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa

February 5, 2026 | By Editor

AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio. Read more

Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing

February 5, 2026 | By Editor

AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team. Read more

Arrivals & Departures: Ginny Woo joins YS to strengthen integrated model

February 3, 2026 | By Editor

AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology. Read more

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria

December 16, 2025 | By Editor

AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region. Read more

Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

December 15, 2025 | By Editor

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth. Read more

Arrivals & Departures: Award winning AI innovator Jake Calder joins Contagion

December 9, 2025 | By Editor

AUCKLAND, Today: Contagion has welcomed Jake Calder, a recognised leader in technology and digital innovation, following his recent win for best use of Generative AI at IAB New Zealand. Read more

Arrivals & Departures: Anthem grows team with two new hires

December 8, 2025 | By Editor

AUCKLAND, Today: Anthem is growing its team with two new hires, welcoming Charis Wood as Account Director and Seren Cameron as Senior Account Executive to boost support for its expanding mix of clients. Read more

Arrivals & Departures: David Linklater takes the wheel at Driven

December 4, 2025 | By Editor

AUCKLAND, Today: NZME has appointed long-time automotive journalist David Linklater as Editor of DRIVEN Car Guide, bringing his experience and passion for motoring content to the role. Read more

Arrivals & Departures: BcgCrave brings in a force of enthusiasm

December 1, 2025 | By Editor

AUCKLAND, Today: Purpose-led agency BcgCrave has made a major move, appointing respected industry leader Kate Lines as Managing Director. Founder Daniel Hopkirk shifts into the CEO role to help drive long-term growth across Australasia. Read more

Arrivals & Departures: numero welcomes new head of SEO

November 28, 2025 | By Editor

AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search. Read more

Arrivals & Departures: Liam Norris joins FCB with energy, drive and fresh ideas

November 26, 2025 | By Editor

AUCKLAND, Today: FCB Aotearoa has welcomed Liam Norris as Strategy Director, adding more momentum after strong growth and a steady run of new business and expanded client partnerships. Read more

Arrivals & Departures: Teresa Ly steps in to lead Vevo sales across ANZ

November 25, 2025 | By Editor

AUCKLAND, Today: Vevo has brought on Teresa Ly as its new Head of Sales for Australia and New Zealand, strengthening its commercial push across both fast-growing markets. Read more

Arrivals & Departures: Bastion adds Penny Fowler to advisory lineup

November 25, 2025 | By Editor

AUCKLAND, Today: Bastion has welcomed Penny Fowler to its Advisory Board, strengthening the agency’s leadership with one of Australia’s most respected business and community voices. Read more

Arrivals & Departures: Leif Stromnes joins Saatchi & Saatchi as new CSO

November 21, 2025 | By Editor

AUCKLAND, Today: Saatchi & Saatchi Australia and New Zealand have appointed Leif Stromnes as Chief Strategy Officer, a key role shaping the agency’s long-term strategic direction. Read more

Arrivals & Departures: Stuff Digital adds key new strategic leader

November 19, 2025 | By Editor

AUCKLAND, Today: Stuff Group has appointed commercial strategist Anne Lipsham as Director of Trade Marketing for Stuff Digital, stepping into the newly created role. Read more

Arrivals & Departures: Vistar Media grows its NZ team with Josh Turney

November 18, 2025 | By Editor

AUCKLAND, Today: Vistar Media has appointed Josh Turney as Account Director, Demand, strengthening its New Zealand presence as part of the wider T-Mobile Advertising Solutions group. Read more

Arrivals & Departures: TVNZ farewells Jenny-May Clarkson after 20-year career

November 13, 2025 | By Editor

AUCKLAND, Today: TVNZ has confirmed it will refresh Breakfast in 2026, with Jenny-May Clarkson set to leave her role as co-host. Read more

Arrivals & Departures: Global strategist Simon Wassef joins M+C Saatchi as Group CSO

November 13, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has appointed Simon Wassef as Group Chief Strategy Officer, a new role designed to boost the Group’s leadership strength and strategic firepower across the region. Read more

Arrivals & Departures: Former Howatson+Company leader Jeremy Hogg steps into top creative role at M+C Saatchi

November 6, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has added more creative firepower with the appointment of Jeremy Hogg as National Executive Creative Director, bolstering its leadership across Australia and New Zealand. Read more

Arrivals & Departures: Bastion Shine boosts its comms and experience team

November 4, 2025 | By Editor

AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and Experience division. Read more

Arrivals & Departures: One Plus One welcomes Liz Holt to partnership, adds Elle Grace to senior team

October 24, 2025 | By Editor

AUCKLAND, Today: One Plus One Communications has announced Liz Holt as a new shareholding partner, following the agency’s strongest year yet and recognising her major contribution since joining the team. Read more

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