Yahoo NZ is apparently about to lay off all 10 of its editorial staff, according to unconfirmed media reports.
Global food giants announce merger
CHICAGO/PITTSBURGH: After a day of speculation in the financial media, food and beverage giants Kraft Foods and Heinz have confirmed that they will merge to create one of the world’s largest consumer groups.
PHD Group launches Brit hair legacy brand in NZ
British salon brand TONI&GUY arrives in New Zealand this week, and PHD Group’s integrated launch campaign is ensuring the hairstyling product range lands in the hands of fashion front-runners, showcasing the brand’s fashion roots and positioning hair as the new fashion instigator.
Can smartphones give you an orgasm?
Durex has unveiled the final step in their mission to reconnect Kiwi couples by releasing a smartphone app that synchronises your phones to sleep together, so you can too. Auckland agency Contagion is working on the social media campaign, alongside PPR NZ.
Southern Cross taps Zoo for digital chores
Southern Cross Health Society has appointed Mt Eden-based Zoo Auckland to its master services advertising agency roster. Zoo’s role will be to work with Southern Cross on special projects in the digital space.
NZME herds all its driver titles together
NZME has launched driven.co.nz, a new website that brings all the publisher’s driver titles together in one place. NZME group commercial director Sandra King said the standalone site is in keeping with the company’s multi-platform strategy, and a powerful new quality environment for advertisers.
Five new spots make a debut
Specsavers, Pak n’ Save just keep on keeping on at the top, but this month’s chart features no fewer than five debuts – ICC Cricket World Cup (out of Melbourne), Barnes Catmur & Friends’ Heart Foundation spot, Trivago Berlin, Michael Hill’s big-budget Superbowl spot, and DDB’s Westpac Mr Tinfoil.
Happy hour
Colenso BBDO, which has been Tourism Fiji’s partner since 2013, has shot six new TVCs showcasing the islands, rebranding them as The Land Where Happiness Lives.
Val Morgan’s Kiwi Young Lions winners announced
Amy Multrus (Total Media) and Azriel Chan (OMD) last night took out the Media category of the NZ edition of the global Young Lions Competition , while Lennie Galloway and Thomas Gledhill from FCB won the Film category. Both teams win a trip to the Cannes Lions courtesy of Val Morgan.
Consumer VR arrives in NZ
The Kiwi team behind NZ’s brand new virtually reality studio Sensorium – the first of its kind in Australasia – ran the first demo of their high-quality 3D immersive VR tech capabilities past agency and film creatives in K Rd last night. Collaborating with Sensorium on the project was Kiwi rock band Shapeshifter.
