AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
Brother Design’s work for Foodstuff’s own brand, Pams, has enjoyed a successful run at award shows here and internationally. Now they’ve added a Gold pin at the Design Institute of New Zealand’s... Read More
A leaked email to staff from Herald managing editor to staff confirms that a number of staffers have accepted redundancies. Read More
The Interactive Advertising Bureau has elected NZME group revenue director Laura Maxwell as its new chairperson, a role that she returns to after a two-year absence. Read More
Fairfax Media has appointed Kelli Brett as editor of Cuisine magazine. Brett is an experienced food journalist who has written for magazines and newspapers in Europe and Dubai. Read More
The Cannes Lions has announced the launch of Lions Entertainment, a new stream which will deliver Entertainment Lions and Entertainment Lions for Music, replacing the current Branded Content & Entertainment Lions. Read More
DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the Fargo Woollens clothing range to celebrate the second season of FX’s black comedy-drama Fargo,... Read More
Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new... Read More
The penultimate edition of #smcakl 2015 is on tomorrow night (Wednesday) at Vodafone’s Viaduct Harbour Ave HQ. A panel of academics and broadcasters will discuss: Gen Z – What’s up with young... Read More
The Advertising Standards Authority has confirmed a review of the Code for Advertising to Children and the Children’s Code for Advertising Food. The last review as completed in 2010. Read More
Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin,... Read More