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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: WPP Media is beefing up its consulting offer across Australia and New Zealand, bringing former Accenture Song executive Aishwarya Rao on board as Managing Partner, Consulting. The expanded Marketing &... Read More
AUCKLAND, Today: You might be brilliant at your day job, but that doesn’t mean you’ve got the rest of life figured out. MAS is having a little fun with that reality in... Read More
By Bryan Melmed, VP Insights, Exponential: In Douglas Adams’ The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous... Read More
New Zealand Golf has forged a two-year partnership with NZME Radio and its lead brand Newstalk ZB, targeting all those who love golf. Read More
Colenso BBDO has won three Pencils in the Radio category on the first day of D&AD judging in London – two were for Mars K9FM, the other for Mars Talkies. Whybin\TBWA\Dan Auckland... Read More
Auckland & Wellington-based Android content provider Postr is rolling out new features to its lock-screen app that enable users to browse news (from the NZ Herald), weather and deals without having to... Read More
TVNZ is turning on the star treatment for one photogenic table at tomorrow’s Beacon Awards. Get noticed and win a post-party pick-me-up with breakfast cooked at the winners’ office on Friday morning... Read More
Ogilvy & Mather Australia has shot a new Coca-Cola tvc to coincide with the launch of Coca-Cola Life in New Zealand. Read More
Trade Me steals Adhub man: Trade Me has appointed Paul Mant as sales director. Previously, Man was general manager of of Adhub. Read More
oOh!media has souped up the current You and Maggi Cooking Up Fresh Ideas campaign with a series of novel outdoor executions. Read More
NZ agencies have enjoyed a high conversion rate at the shortlist stage of the Asian Marketing Effectiveness & Strategy Awards in Singapore, picking up 27 finalist spots (Australia has 39). DDB leads... Read More
AA Smartfuel’s petrol is cheap – and sometimes free. That’s the key message from AA Smartfuel’s new nationwide campaign, delivered through likeable taxi driver Edward, in a documentary-style approach that provides narrative... Read More
