AUCKLAND, Today: Independent Media Agencies New Zealand (IMANZ) has appointed Kath Mitchell as its first General Manager. She transitions to IMANZ after a significant tenure at TVNZ, recently holding the role of General Manager, Trade Marketing. Her background includes influential positions at Yellow, American Express, and Air New Zealand.

AUCKLAND, Yesterday: Saatchi & Saatchi is expanding its strategic horizons by bringing on board Brendan Greenwell as the new Connected Strategy Director. It’s a move that signals the agency’s commitment to a holistic approach.