Numero Uno in NZ Shopping: No Sorry Here!

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AUCKLAND, Monday: Enter any supermarket with a clear shopping list, and you’ll likely leave with an unexpected array of items. As costs rise, this puzzling trend becomes more pronounced. But fear not, an explanation has surfaced: it’s not just a lack of willpower altering your plans; it’s the influence of behavioral science, or as Auckland’s shopper agency Raydar terms it, their “secret sauce.”

Mango & Special PR shine

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AUCKLAND, Thursday: Following a two-month entry period and two rounds of judging by 51 industry experts, the Commercial Communications Council has awarded 20 Silver Pressies, 12 Gold Awards and the Grand Prix.