AUCKLAND, Today: Algorithms increasingly shape what people see, learn and buy. Now Thompson Spencer, Tracksuit and Google are putting that influence under the microscope at an Auckland marketing event. The Golden Thread:... Read More
AUCKLAND, Today: Three senior moves are giving Undertow Media’s leadership team a fresh shape, with Ash McEnaney promoted, Renai Hagstrom stepping up and lifestyle and beauty specialist Jess Carew joining the independent... Read More
This year, MDS AdSchool team Jake O’Driscoll & Sylvia Humphries became Cannes Future Lions finalists, won the Visa Future of Payment competition, scored a Crowbar win – and now they’re off to... Read More
The name’s Blakely, Ross Blakely. He may not have a licence to kill, but new Pond digital agent Ross Blakely most definitely has a license to thrill with his insights into digital... Read More
The Gunn Report is seeking nominations from NZ advertising professionals for its latest creation – The 100 Best Commercials of the 21st Century. So Far. Read More
PHD Group’s latest publication – Sentience: The Coming AI Revolution and the Implications for Marketing marks the beginning of Preemptive Marketing, where algorithms* will start to predict how we will behave,” says... Read More
As the initial wave of Rugby World Cup fever settles, advertisers have taken to outdoor to keep the excitement front of mind. Underwear brand Jockey backed the team early in the piece... Read More
Colenso BBDO emerged from the annual Mashable Awards (the Mashies) as the only agency outside of North America to walk away from the show with metal. On the night, Colenso’s Found project,... Read More
Following the success of Toyota’s Genuine Parts campaign earlier this year with comedian Dai Henwood, Saatchi & Saatchi New Zealand has launched a new series, which sees Henwood playing a multitude of... Read More
MDS AdSchool students have won gold, silver and bronze at the International Crowbar Awards. The gongs came in the copywriting, print, art direction, direct mail, ambient and cinematography categories. Read More