AUCKLAND, Wednesday: Southern Cross Pet Insurance (SCPI) progresses its Paws Off! project with Mind Control, launched in mid-April. This initiative aims to tackle the issue of pets persuading humans to give them inappropriate food, which led to over $3 million in related claims last year.

WĀNAKA, Today: The popular PR firm formerly known as Scope Media unveils its new identity—welcome Scope Communications! This rebrand reflects their expanding range of services.

LONDON, Today: NZME has nabbed the Best Use of Print award at the 2024 INMA Global Media Awards in London. Their standout project? The Hawke’s Bay Today Cyclone Gabrielle: Special Free Edition.

AUCKLAND, Wednesday: Go Media just secured a Toitū net carbonzero certification, following their recent carbonzero print initiative with SCG Printers. They measured all operational emissions, had them verified, and offset the unavoidable ones to achieve net zero.

AUCKLAND, Today: Tomorrow, we celebrate Anzac Day, a day to honour the bravery of the Australian and New Zealand soldiers who landed on Gallipoli in 1915. It’s a time for reflection and remembrance, connecting us across the Tasman.

AUCKLAND, Today: The Goat Farm, a branding agency on Karangahape Road, has rebranded New Zealand’s top materials recovery firm, now called WM New Zealand, signaling a strategic shift from its former identity as Waste Management.

AUCKLAND, Yesterday: Publicis Media Exchange (PMX) New Zealand has announced its sponsorship of the Ehrenberg-Bass Institute for Marketing Science, enhancing its PMX Research platform with top-tier marketing science.

AUCKLAND, Today: Island Gelato Co has partnered with Impact PR for a strategic multi-channel expansion, starting by launching select flavours in Farro supermarkets. Originating from a Waiheke Island kiosk, the company now operates five retail stores and a wholesale arm.

AUCKLAND, Today: After two decades in the print and promo biz, Taryn decided to strike out on her own and launch her promotion marketing agency.