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Brands turn to new technologies

Brands turn to new technologies

Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers, according to a key prediction from ZenithOptimedia in its latest consumer insights report, 2015 Emerging Top Ten... Read More

Gill Stewart to leave TRB

Gill Stewart to leave TRB

Gill Stewart has resigned as general manager of The Radio Bureau (TRB). She has not yet revealed her plans for the future, and both networks said she’d be replaced “in the near... Read More

Bürgen & Vogels go bread to bread

Colenso BBDO is pitching breadmaker Bürgen’s new campaign, launched this week, as the opening rounds of a contest between a current title holder and a former champ making a strong comeback. “This... Read More

Lock up your lemons

Lock up your lemons

“The visit of some fruit-loving  pests from Queensland has resulted in one of the most innovative advertising campaigns  I have ever seen,” writes alert reader Peter Vegas (a senior creative at FCB... Read More

NZ ad codes – have your say

NZ ad codes – have your say

The Advertising Standards Authority is measuring awareness about the NZ advertising codes and complaint procedures. The ASA’s partners in the exercise are Research NZ Ltd and the Marketing Association. Read More

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