Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers, according to a key prediction from ZenithOptimedia in its latest consumer insights report, 2015 Emerging Top Ten... Read More
MediaWorks TV has released all four of its Paul Henry Breakfast promos for TV3 and Radio Live – and set up a new website dedicated to its wayward star. Read More
Gill Stewart has resigned as general manager of The Radio Bureau (TRB). She has not yet revealed her plans for the future, and both networks said she’d be replaced “in the near... Read More
Colenso BBDO is pitching breadmaker Bürgen’s new campaign, launched this week, as the opening rounds of a contest between a current title holder and a former champ making a strong comeback. “This... Read More
“The visit of some fruit-loving pests from Queensland has resulted in one of the most innovative advertising campaigns I have ever seen,” writes alert reader Peter Vegas (a senior creative at FCB... Read More
Special Group has landed a role on the Qantas roster, working on the airline’s campaign for its new Business Suite on the refurbished Qantas Airbus 330. Read More
The Advertising Standards Authority is measuring awareness about the NZ advertising codes and complaint procedures. The ASA’s partners in the exercise are Research NZ Ltd and the Marketing Association. Read More
Curious commercial director Taika Waititi and co-creator Jemaine Clement have raised enough kickstarter funds for an American release of their hit NZ vampire film, What We Do in the Shadows. Read More