AUCKLAND, Today: JCDecaux has dropped new research showing premium Out-of-Home formats, like LARGE FORMAT and SMARTFRAME, spark stronger subconscious responses that can influence what people buy later.
Bold thinking. Brave leadership. Pum Lefebure and Tiffany Rolfe shape The One Club’s creative future
NEW YORK, Today: The One Club for Creativity has named Pum Lefebure as Board Chair and Tiffany Rolfe as Vice Chair — two bold leaders ready to shape what’s next.
How to win over the CFO
AUCKLAND, Today: Talking brand value to a boardroom full of numbers people? It’s not always easy. But that’s exactly what this upcoming Eff Word webinar aims to tackle.
The purple hand you didn’t know you needed
AUCKLAND, Today: A giant purple hand is the unexpected hero of Dimetapp’s latest campaign — part monster, part helper, and fully dedicated to fighting coughs, sneezes and sniffles.
Arrivals & Departures: High five for Motion Sickness
AUCKLAND, Today: Motion Sickness has added five new hires across strategy, creative and client service. The moves follow a year of strong growth and award-winning campaigns.
Private Equity Insights 2025: Digital heats up, exits hang back
AUCKLAND, Today: Private equity came roaring back into B2B services last year, with investment activity jumping 21% year-on-year—marking a major shift from the downturn seen in 2023.
Arrivals & Departures: Jimena Murray joins The Sweetshop
AUCKLAND, Today: The Sweetshop NZ has officially welcomed Jimena Murray as Executive Producer, bringing fresh energy and two decades of experience to the team’s already sharp creative line-up.
KiwiPlates finds heart in the unexpected
AUCKLAND, Today: KiwiPlates has dropped a new story under its Everyone has a Story platform—and it’s one of the most unexpected ones yet.
UFO Rodeo expands with Wrestler acquisition
WELLINGTON, Today: UFO Rodeo has snapped up Wellington production powerhouse Wrestler, marking a big step in its mission to build a national creative collective with serious cultural impact.
Otago Daily Times takes top spot at Voyager Awards
AUCKLAND, Today: The Otago Daily Times has taken out Metropolitan Newspaper of the Year at the 2024 Voyager Media Awards, alongside three other major wins — including Best Editorial Campaign.
