AUCKLAND, Tuesday: Freemans Bay-based architectural rendering studio One to One Hundred, has changed its strategic direction to reflect a wider market interest, outside the previous architecture focus.
Vistar Media and MBM NZ partner with World Vision for 40 Hour Challenge
AUCKLAND, Today: World Vision is currently partnering with MBM New Zealand and Vistar Media to use programmatic digital out-of-home (pDOOH) advertising to drive greater awareness around its World Vision 40 Hour Challenge.
NZ marketers tackle the impact of AI
AUCKLAND, Monday: Colenso BBDO MD Angela Watson, Spark NZ MD Matt Bain, Google NZ sales chief Simon Laird, and Otterfish NZ ceo Brooke Howard-Smith will take centre stage when the Marketing Association’s popular senior marketers event, Think Again, returns on Tuesday 25 July to The Northern Club.
Special PR And Tourism Fiji create The 40-something-getaway
AUCKLAND, Today: Special PR has launched another campaign with Tourism Fiji named the 40-Something-Getaway – a curated series of holiday experiences designed to turn that middle-aged frown upside down.
Jessica Allison joins Herd MSL NZ as general manager
AUCKLAND, Today: Jessica Allison has been appointed general manager of Herd MSL New Zealand as the agency bolsters its capabilities across consumer and corporate communications.
Waikato adman rolls the dice – Fieldays or the French Riviera?
HAMILTON, Today: “The debate raged for about two minutes,” writes Graeme Blake of Waikato-based creative indie Blutui. “Do we take the plunge and revisit Cannes Lions, the event that changed forever our direction as a business in 2018?
TBWA/, Special, Colenso make Effectiveness shortlist
LONDON, Today: Seven New Zealand entries have made the WARC Awards for Effectiveness 2023 (in association with The Lions), announced overnight. Scroll down for the full shortlist (New Zealand work is underlined).
DDB toasts Vogel’s
AUCKLAND, Today: Goodman Fielder and DDB Group Aotearoa’s new campaign puts Vogel’s in the spotlight as the “iconic and adored loaf of bread that Kiwis will do more for”.
Sky names Ben Gibb in new head-of-sales role
AUCKLAND, Today: Sky has today announced that Ben Gibb will join the company in the newly created role as head of sales.
FCB unveils first-ever commercial train wrap for One NZ
AUCKLAND, Friday: FCB has created New Zealand’s first commercial train wrap in a promotion for One NZ. The latest iteration of One NZ’s high-impact brand launch, which also included a full takeover of Waitematā Railway Station (Britomart), extends across three carriages to fully encapsulate an Auckland Transport train.
